This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors). Illustrative Examples: Direct selling bottled water providers Direct selling home delivery newspaper routes Direct selling coffee-break supplies providers Direct selling locker meat provisioners Direct selling frozen food and freezer meal plan providers Direct selling party plan merchandisers Cross-References. Establishments primarily engaged in--